Why Magazines Have Become One of 2017s Biggest Content Trends

In the past, most brands limited their content marketing efforts to the â€Å"usual suspects†: blogging, social media and email newsletters.However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications.These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain unconvinced– can a brand successfully deliver compelling editorial content and still get the marketing results it wants? Let’s look at a few great examples of magazines that have been launched by brands and explore the potential marketing value of these publications. The Power of Brand-Launched Publications The trend toward brand-launched magazines hasn’t been limited to big-name brands–even smaller companies and startups have jumped on this trend. Here are just a few notable examples: Harry’s: The online magazine Five O’Clock, developed by shaving company Harry’s, features content with an aspirational style.According to the editor, the publication was created â€Å"for guys like us, everyday Harrys in pursuit of making today better than yesterday.† Five O’Clock’s content is surprisingly non-salesy–in a recurring feature where various inspiring people are asked to share their morning routine, many of these people aren’t even using Harry’s products. Fujitsu: Brand-launched publications aren’t just popular in the consumer space– the benefits extend to the B2B world.Fujitsu developed the magazine I- Global Intelligence for the CIO, a publication aimed at chief information officers. By featuring profiles of top CIOs and staying on top of trends in information technology and communications, Fujitsu establishes valuable thought leadership in the industry. Red Bull: The energy-drink maker is known for their creative marketing tactics, so it’s no surprise they developed The Red Bulletin, a monthly digital and print magazine that covers interesting people, places, and activities. The publication has garnered a sizeable following, with 2 million copies of the print version getting circulated each month. In a crowded digital landscape where it’s becoming more and more difficult to grab your audience’s attention and keep it, these online publications help brands stand out from the crowd and add to your brand equity. Who Says Print Is Dead? While many brands opt for producing a digital magazine, a number of companies have chosen to launch print magazines to reach their customers.The home-rental company Airbnb was one of the first brands to jump on this trend, putting out a debut issue of Pineapple in 2014.Despite the fact that management and budget challenges derailed that project in its infancy, Airbnb stayed committed to the idea of a branded magazine.The company partnered with Hearst Publications to develop AirbnbMag, a travel-focused magazine that they hope to publish at least twice a year. King Arthur Flour, an online purveyor of baking supplies, also entered the branded-publication arena with Sift, a visually stunning magazine aimed at serious bakers.The magazine carries a hefty $12.95 price tag per issue, but Sift is selling like hotcakes–so far, the magazine has exceeded sales projections by 50 percent. Why Use Branded Magazines? In a world where many traditional print magazines are struggling to survive, why would companies choose to dive into the world of print?The answer is straightforward:engagement. Big-time engagement.Research reveals that a reader will spend an average of 20 to 25 minutes on a branded magazine. That’s the kind of deep, sustained engagement that’s very difficult to duplicate through other channels. Since only a handful of companies are investing in print magazines, this tactic is also a terrific way for a brand to differentiate itself from the competition. Brand-launched magazines are one of today’s biggest content trends, and it’s not difficult to see why.These publications offer a unique way for companies to engage with their customers and build valuable brand sentiment. In this information-saturated age, it’s not always enough to deliver quality products and services.You need something more to generate that critical word of mouth, and magazines may be exactly what you need.

Medieval Times Essays - Damascus, Damask, Linen, Chemise, Wool

Medieval Times Essays - Damascus, Damask, Linen, Chemise, Wool Medieval Times What Was Clothing Like in the Middle Ages? In the Middle Ages the tailoring business developed and fashion as a concept was born. There wasnt much difference among the distinct social classes in the way the clothing were cut, the differences became evident mostly in the colours and materials. The country folk prepared their fabrics themselves and the nobility and the bourgeois had the possibility to buy their own imported fabrics. What Materials Were Used to Make the Clothing? The domestic wool was revised into cloths of different strengths -durable, felt and carded fabrics. The most expensive, the finest and the most colourful cloth was an extremely important merchandise imported for example from the Netherlands, England and Germany. Preparing the fabrics and the threads was a time-consuming and valuable craft. Fabric was extremely valuable despite whether or not it was homemade or imported. The medieval threads were spindled with a distaff (an early part of a spinning wheel). For one whole dress where the density of threads was 12 threads per centimetre you needed as much as 15 000 metres of finished thread; i.e. 30 kilometres of one-filament thread. The thread had to be tightly woven and very durable. The clothes were used all the way to the end the parts that were worn-out and broken were mended and patched. When the piece of clothing was totally worn-out, the good parts were used again. This might be a reason why the archeological findings are mostly church textiles. The looseness of the clothes was received by the using of gussets which were triangular inserts used to expand clothing. This way you could also save the valuable fabric. The colours were important to the contemporary people and by lifting the coating the colours of the underclothes and the lining could be shown. The working cloth of the country folk was a linen shirt. Long, dragging clothes were typical in the Middle Ages especially for the rich. Height was emphasised in clothes as well as in architecture. Buttons were first used in the 14th Century, however, they were more used in mens than in womens clothes. Armorial bearing shapes and mi-parti outfits (two different colour halves of clothing) were typical in the Middle Ages. What Did Women Wear? The quantity and quality of medieval woman's clothing depended mostly on status. Queens wore elaborate, exquisitely detailed gowns while peasants wore ill-fitting hand-me-downs. Noblewomen and the wives of wealthy merchants could afford more costly garments. A good example is Margherita Datini. A detailed list of Margherita's clothes from 1397 reveals what the average outfit would contain. The only undergarment consisted of a long dress, or shift. Since it had to be worn against the skin, this garment was usually made from a soft cotton or linen. This would be covered by a wool or fur petticoat during the winter months. Over the petticoat would be a long-sleeved gown. The surcoat covered the gown, but was sleeveless. The average wardrobe of the period contained very few gowns, but an assortment of surcoats made from various material. Margherita had a wide array to choose from; blue damask, taffeta, Oriental damask, and silk are only a few. Some of the surcoats had detachable sleeves, making the outfit versatile and adaptable to the seasons. Women also wore capes, cloaks, and shawls as wraps. They could be made from wool, fur, silk, or velvet. Some of these garments may have included hoods, but there were other types of headdresses. Margherita and other women wore wimples, which were cloths that covered the head, neck, and under the chin. The wimple was sometimes covered by a fur or cloth cap, or straw hat. Ladies wore shoes that were carved wooden bottoms with leather laces. Slippers might be made from silk, but were more often made of leather. The heel was shaped either from small blocks of wood, or from layers of leather. Other accessories included linen undersocks, long wool or silk hose, veils, purses, fans, and handkerchiefs. Lower classes of women had an extremely limited wardrobe. Most pieces were handed down through the family, or were the cast-offs from the lady of the manor. She may or may not have the linen undergarment, and the dress was usually made from as